
Jessica Simpson will be putting out a denim line which she plans to launch next summer.
The reality star, 29, is launching an eponymous denim line (in partnership with Camuto Group and Jones Apparel Group Inc.) to launch this July.
“Because I live in denim, the fit was the most important. A girl’s booty needs to look good,” says Simpson, who was mocked for her high-waisted “mom jeans” last summer.
Continues the singer, “I was inspired to create a great denim line that complements the entire Jessica Simpson lifestyle brand — a jean that becomes a girl’s best friend, that everyday go-to pair.”
Simpson also sells handbags and shoes under her line, which is estimated to have earned $450 million.
Her VH1 reality show, The Price of Beauty, debuts in March.

Whitney Port talked to WWD about the challenges she faces as a young designer with her line Whitney Eve. “Obviously, it’s scary,” she said. “I think it’s really hard to break out right now since the fashion industry is struggling. I mean, people don’t want to spend their money on clothes right now–it’s a luxury … I think my biggest competition is myself.” The 24 year-old is quick to distinguish herself from her former MTV castmates: Continue reading “Whitney Port talks about her clothing line Whitney Eve“
Would you wear these hats?


Mary-Kate and Ashley Olsen are launching a new affordable and chic fashion line called Olsenboye, which will be sold exclusively at 600 JCPenney stores in February. Olsenboye will be available on Nov. 6 on jcp.com and in there stores, including the Manhattan flagship, for a limited time.

Kelly is almost unrecognizable as she is featured with horrible hair and makeup in OK.
Do you like Gucci? Here’s the new ad campaign for the 2010 Cruise collection.
