Sean ‘P. Diddy’ Combs has a new image and a new sound. It’s nothing to do with bling and everything to do with black. He shows off his latest persona in the current issue of VMAN Magazine, on newsstands today.

Some quotes from the rapper, producer, mogul and fashion designer previously/otherwise known as Diddy:

Diddy on a shift in black culture: “It’s almost like black lifestyle represents the new America. We’re the Obama generation and it’s not all about where we are at and where we are from, but also, where we can go.”

Diddy on having love on the brain: “It’s my strength, my weakness, my kryptonite. It’s the thing I am always in search of – and I am the type of person that if I love you, I love you hard.”

Diddy on ‘the new black’: “That’s the new black, to be able to just make some good music.”